Articles & News

Articles & News

Articles & News

Insights, work approaches, ideas. Read it all.

Insights, work approaches, ideas. Read it all.

Event

/

Simone Fahrenkrug

We had a great time exploring SEMA 2025 this year. Plenty of interesting builds, smart ideas, and a few surprises that sparked some good conversations with industry partners.

All in all, SEMA 2025 was a springboard โ€” not just for fresh ideas, but for exciting collaborations ahead. Stay tuned โ€” big things might be coming.

Come talk with us

Contact Fourwheels today, and let's start the conversation about transforming your ideas into extraordinary partnerships.

Karl-Marx-Allee 7

10178 Berlin; Germany

Contact

Social Media

Site designed and built by Helo Claps.

Copyright ยฉ 2024 Helo Claps. All rights reserved.

Come talk with us

Contact Fourwheels today, and let's start the conversation about transforming your ideas into extraordinary partnerships.

Karl-Marx-Allee 7

10178 Berlin; Germany

Contact

Social Media

Site designed and built by Helo Claps.

Copyright ยฉ 2024 Helo Claps. All rights reserved.

Come talk with us

Contact Fourwheels today, and let's start the conversation about transforming your ideas into extraordinary partnerships.

Karl-Marx-Allee 7

10178 Berlin; Germany

Contact

Social Media

Site designed and built by Helo Claps.

Copyright ยฉ 2024 Helo Claps. All rights reserved.

Topics

ALL TOPICS

LAUNCH

LICENSING

EVENT

COLLABORATION

NETWORKING

GAMING

BEVERAGE

Collaboration

/

Simone Fahrenkrug

Some from the Fourwheels team had the incredible opportunity to visit the headquarters of Ferrari, Lamborghini, and Pagani on a team building event. From the precision of the workshops to the stunning design details, we got to see what true dedication to beauty, craftsmanship, and performance looks like up close.

Nothing beats witnessing world-class passion in action โ€” we came back inspired and ready to bring that same energy into our own work and possible future projects.

Event

/

Simone Fahrenkrug

Coming to SEMA 2025? Stefan Ruhle will be attending, meeting with partners and exploring the latest trends in automotive licensing. If youโ€™re there too, heโ€™d love to connect, talk shop, and maybe even share a few licensing ideas over coffee (or something stronger ๐Ÿธ). Donโ€™t miss the chance to connect โ€” reach out to schedule a meeting!

Collaboration

/

Simone Fahrenkrug

Wanna drive one of the fastest cars in Driving Empire? Then you better get your hands on one of the two newest cars in the game: The Ultima RS Coupe and EVO Coupe are now available! Racers bewareโ€ฆanyone sporting this little exclusive number is going to leave you thinking you just tried to race in a go-cart.

Collaboration

/

Simone Fahrenkrug

We've have the pleasure of announcing a new partner: Ariel Motor Co from the UK. Ariel Motor is the automotive company behind the powerful and lightweight Atom and the equally powerful performance off-roader, the Nomad. Our goal is to bring their powerful on-road, off-road vehicles into the world of gaming. They will definitely bring a unique dynamic into every game they work with, and we hope to be a part of that.

Event

/

Stefan Ruhle

Attending Gamescom 2025 was an incredible opportunity to connect with OEMs and innovative game developers from around the world. The event was buzzing with energy! I got to explore some of the latest gaming technologies and immersive demos and got to meet up with many of my contacts to exchange ideas and explore new collaborations. What stood out most was the unique mix of perspectivesโ€”hardware manufacturers sharing insights into the future of mobility and performance, while game devs showcased how creative storytelling and cutting-edge design continue to push the industry forward. There will definitely be some exciting new possibilities for partnerships ahead!


Networking

/

Simone Fahrenkrug

Let's meet up at Gamescom this year! ๐ŸŽฎ

If you haven't already, make an appointment with Stefan, and he'd be happy to meet up with you. Otherwise he'll just come find you.

Stefan.ruhle@fourwheels.consulting

Event

/

Galina Ruhle

It was a pleasure reconnecting with our partners at Zenvo Automotive A/S at this yearโ€™s Goodwood Festival of Speed! The Aurora put on an impressive display on the hill - a true showcase of power and design.

Thanks to the Zenvo team for the warm welcome!

Event

/

Stefan Ruhle

Fourwheels is excited to announce our presence at the Goodwood Festival of Speed, happening July 10โ€“13 in West Sussex, UK. As leaders in strategic licensing and brand integration, weโ€™re heading to Goodwood to connect with innovators across motorsport, automotive and lifestyle culture.

Weโ€™re eager to meet with manufacturers, brands, and creators to explore partnerships that drive meaningful impactโ€”whether in real-world racing or digital platforms.

Letโ€™s connect at Goodwood and explore how Fourwheels can help power your next big move in the industry.

About Fourwheels

We help brands and creators grow through smart licensing, integration, and collaboration. Learn more or contact us at stefan.ruhle@fourwheels.consulting.


Launch

/

Stefan Ruhle

Introducing ๐’๐ก๐ž๐ฅ๐›๐ฒ ๐•๐จ๐๐ค๐š โ€” a bold new spirit in collaboration with the iconic ๐˜š๐˜ฉ๐˜ฆ๐˜ญ๐˜ฃ๐˜บ ๐˜ˆ๐˜ฎ๐˜ฆ๐˜ณ๐˜ช๐˜ค๐˜ข๐˜ฏ. Distilled 7x for unmatched clarity and balance, finished with a die-cast Cobra emblem, and built to honor Carroll Shelby himself.โฃโฃโฃ

Fourwheels is proud to be the agency working with such an amazing brand with such amazing products. We are looking forward to further releases and partnerships with EOD.โฃ

๐“๐ก๐ข๐ฌ ๐ข๐ฌ ๐š ๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ ๐Ÿ๐ŸŽ,๐ŸŽ๐ŸŽ๐ŸŽ ๐๐จ๐ญ๐ญ๐ฅ๐ž ๐‘๐ž๐ฅ๐ž๐š๐ฌ๐ž | ๐Ž๐ซ๐๐ž๐ซ ๐๐ž๐Ÿ๐จ๐ซ๐ž ๐ˆ๐ญ'๐ฌ ๐†๐จ๐ง๐ž!

Available for pre-order & DTC shipping now and select ABC Stores soon.โฃโฃ Visit https://lnkd.in/dKuestBV to learn more.

Precision. Legacy. Craft.


Licensing

/

Stefan Ruhle

Big congratulations to Gaming Factory on the launch of Japanese Drift Master! ๐Ÿ

Weโ€™ve been proud to support them with licensing and canโ€™t wait to see where this one goes. Wishing the team huge success on this exciting releaseโ€”and looking forward to more great collabs ahead!

Topics

ALL TOPICS

LAUNCH

LICENSING

EVENT

COLLABORATION

NETWORKING

GAMING

BEVERAGE

Collaboration

/

Simone Fahrenkrug

Some from the Fourwheels team had the incredible opportunity to visit the headquarters of Ferrari, Lamborghini, and Pagani on a team building event. From the precision of the workshops to the stunning design details, we got to see what true dedication to beauty, craftsmanship, and performance looks like up close.

Nothing beats witnessing world-class passion in action โ€” we came back inspired and ready to bring that same energy into our own work and possible future projects.

Event

/

Simone Fahrenkrug

Coming to SEMA 2025? Stefan Ruhle will be attending, meeting with partners and exploring the latest trends in automotive licensing. If youโ€™re there too, heโ€™d love to connect, talk shop, and maybe even share a few licensing ideas over coffee (or something stronger ๐Ÿธ). Donโ€™t miss the chance to connect โ€” reach out to schedule a meeting!

Collaboration

/

Simone Fahrenkrug

Wanna drive one of the fastest cars in Driving Empire? Then you better get your hands on one of the two newest cars in the game: The Ultima RS Coupe and EVO Coupe are now available! Racers bewareโ€ฆanyone sporting this little exclusive number is going to leave you thinking you just tried to race in a go-cart.

Collaboration

/

Simone Fahrenkrug

We've have the pleasure of announcing a new partner: Ariel Motor Co from the UK. Ariel Motor is the automotive company behind the powerful and lightweight Atom and the equally powerful performance off-roader, the Nomad. Our goal is to bring their powerful on-road, off-road vehicles into the world of gaming. They will definitely bring a unique dynamic into every game they work with, and we hope to be a part of that.

Event

/

Stefan Ruhle

Attending Gamescom 2025 was an incredible opportunity to connect with OEMs and innovative game developers from around the world. The event was buzzing with energy! I got to explore some of the latest gaming technologies and immersive demos and got to meet up with many of my contacts to exchange ideas and explore new collaborations. What stood out most was the unique mix of perspectivesโ€”hardware manufacturers sharing insights into the future of mobility and performance, while game devs showcased how creative storytelling and cutting-edge design continue to push the industry forward. There will definitely be some exciting new possibilities for partnerships ahead!


Networking

/

Simone Fahrenkrug

Let's meet up at Gamescom this year! ๐ŸŽฎ

If you haven't already, make an appointment with Stefan, and he'd be happy to meet up with you. Otherwise he'll just come find you.

Stefan.ruhle@fourwheels.consulting

Event

/

Galina Ruhle

It was a pleasure reconnecting with our partners at Zenvo Automotive A/S at this yearโ€™s Goodwood Festival of Speed! The Aurora put on an impressive display on the hill - a true showcase of power and design.

Thanks to the Zenvo team for the warm welcome!

Event

/

Stefan Ruhle

Fourwheels is excited to announce our presence at the Goodwood Festival of Speed, happening July 10โ€“13 in West Sussex, UK. As leaders in strategic licensing and brand integration, weโ€™re heading to Goodwood to connect with innovators across motorsport, automotive and lifestyle culture.

Weโ€™re eager to meet with manufacturers, brands, and creators to explore partnerships that drive meaningful impactโ€”whether in real-world racing or digital platforms.

Letโ€™s connect at Goodwood and explore how Fourwheels can help power your next big move in the industry.

About Fourwheels

We help brands and creators grow through smart licensing, integration, and collaboration. Learn more or contact us at stefan.ruhle@fourwheels.consulting.


Launch

/

Stefan Ruhle

Introducing ๐’๐ก๐ž๐ฅ๐›๐ฒ ๐•๐จ๐๐ค๐š โ€” a bold new spirit in collaboration with the iconic ๐˜š๐˜ฉ๐˜ฆ๐˜ญ๐˜ฃ๐˜บ ๐˜ˆ๐˜ฎ๐˜ฆ๐˜ณ๐˜ช๐˜ค๐˜ข๐˜ฏ. Distilled 7x for unmatched clarity and balance, finished with a die-cast Cobra emblem, and built to honor Carroll Shelby himself.โฃโฃโฃ

Fourwheels is proud to be the agency working with such an amazing brand with such amazing products. We are looking forward to further releases and partnerships with EOD.โฃ

๐“๐ก๐ข๐ฌ ๐ข๐ฌ ๐š ๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ ๐Ÿ๐ŸŽ,๐ŸŽ๐ŸŽ๐ŸŽ ๐๐จ๐ญ๐ญ๐ฅ๐ž ๐‘๐ž๐ฅ๐ž๐š๐ฌ๐ž | ๐Ž๐ซ๐๐ž๐ซ ๐๐ž๐Ÿ๐จ๐ซ๐ž ๐ˆ๐ญ'๐ฌ ๐†๐จ๐ง๐ž!

Available for pre-order & DTC shipping now and select ABC Stores soon.โฃโฃ Visit https://lnkd.in/dKuestBV to learn more.

Precision. Legacy. Craft.


Licensing

/

Stefan Ruhle

Big congratulations to Gaming Factory on the launch of Japanese Drift Master! ๐Ÿ

Weโ€™ve been proud to support them with licensing and canโ€™t wait to see where this one goes. Wishing the team huge success on this exciting releaseโ€”and looking forward to more great collabs ahead!

Topics

ALL TOPICS

LAUNCH

LICENSING

EVENT

COLLABORATION

NETWORKING

GAMING

BEVERAGE

Collaboration

/

Simone Fahrenkrug

Some from the Fourwheels team had the incredible opportunity to visit the headquarters of Ferrari, Lamborghini, and Pagani on a team building event. From the precision of the workshops to the stunning design details, we got to see what true dedication to beauty, craftsmanship, and performance looks like up close.

Nothing beats witnessing world-class passion in action โ€” we came back inspired and ready to bring that same energy into our own work and possible future projects.

Event

/

Simone Fahrenkrug

Coming to SEMA 2025? Stefan Ruhle will be attending, meeting with partners and exploring the latest trends in automotive licensing. If youโ€™re there too, heโ€™d love to connect, talk shop, and maybe even share a few licensing ideas over coffee (or something stronger ๐Ÿธ). Donโ€™t miss the chance to connect โ€” reach out to schedule a meeting!

Collaboration

/

Simone Fahrenkrug

Wanna drive one of the fastest cars in Driving Empire? Then you better get your hands on one of the two newest cars in the game: The Ultima RS Coupe and EVO Coupe are now available! Racers bewareโ€ฆanyone sporting this little exclusive number is going to leave you thinking you just tried to race in a go-cart.

Collaboration

/

Simone Fahrenkrug

We've have the pleasure of announcing a new partner: Ariel Motor Co from the UK. Ariel Motor is the automotive company behind the powerful and lightweight Atom and the equally powerful performance off-roader, the Nomad. Our goal is to bring their powerful on-road, off-road vehicles into the world of gaming. They will definitely bring a unique dynamic into every game they work with, and we hope to be a part of that.

Event

/

Stefan Ruhle

Attending Gamescom 2025 was an incredible opportunity to connect with OEMs and innovative game developers from around the world. The event was buzzing with energy! I got to explore some of the latest gaming technologies and immersive demos and got to meet up with many of my contacts to exchange ideas and explore new collaborations. What stood out most was the unique mix of perspectivesโ€”hardware manufacturers sharing insights into the future of mobility and performance, while game devs showcased how creative storytelling and cutting-edge design continue to push the industry forward. There will definitely be some exciting new possibilities for partnerships ahead!


Networking

/

Simone Fahrenkrug

Let's meet up at Gamescom this year! ๐ŸŽฎ

If you haven't already, make an appointment with Stefan, and he'd be happy to meet up with you. Otherwise he'll just come find you.

Stefan.ruhle@fourwheels.consulting

Event

/

Galina Ruhle

It was a pleasure reconnecting with our partners at Zenvo Automotive A/S at this yearโ€™s Goodwood Festival of Speed! The Aurora put on an impressive display on the hill - a true showcase of power and design.

Thanks to the Zenvo team for the warm welcome!

Event

/

Stefan Ruhle

Fourwheels is excited to announce our presence at the Goodwood Festival of Speed, happening July 10โ€“13 in West Sussex, UK. As leaders in strategic licensing and brand integration, weโ€™re heading to Goodwood to connect with innovators across motorsport, automotive and lifestyle culture.

Weโ€™re eager to meet with manufacturers, brands, and creators to explore partnerships that drive meaningful impactโ€”whether in real-world racing or digital platforms.

Letโ€™s connect at Goodwood and explore how Fourwheels can help power your next big move in the industry.

About Fourwheels

We help brands and creators grow through smart licensing, integration, and collaboration. Learn more or contact us at stefan.ruhle@fourwheels.consulting.


Launch

/

Stefan Ruhle

Introducing ๐’๐ก๐ž๐ฅ๐›๐ฒ ๐•๐จ๐๐ค๐š โ€” a bold new spirit in collaboration with the iconic ๐˜š๐˜ฉ๐˜ฆ๐˜ญ๐˜ฃ๐˜บ ๐˜ˆ๐˜ฎ๐˜ฆ๐˜ณ๐˜ช๐˜ค๐˜ข๐˜ฏ. Distilled 7x for unmatched clarity and balance, finished with a die-cast Cobra emblem, and built to honor Carroll Shelby himself.โฃโฃโฃ

Fourwheels is proud to be the agency working with such an amazing brand with such amazing products. We are looking forward to further releases and partnerships with EOD.โฃ

๐“๐ก๐ข๐ฌ ๐ข๐ฌ ๐š ๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ ๐Ÿ๐ŸŽ,๐ŸŽ๐ŸŽ๐ŸŽ ๐๐จ๐ญ๐ญ๐ฅ๐ž ๐‘๐ž๐ฅ๐ž๐š๐ฌ๐ž | ๐Ž๐ซ๐๐ž๐ซ ๐๐ž๐Ÿ๐จ๐ซ๐ž ๐ˆ๐ญ'๐ฌ ๐†๐จ๐ง๐ž!

Available for pre-order & DTC shipping now and select ABC Stores soon.โฃโฃ Visit https://lnkd.in/dKuestBV to learn more.

Precision. Legacy. Craft.


Licensing

/

Stefan Ruhle

Big congratulations to Gaming Factory on the launch of Japanese Drift Master! ๐Ÿ

Weโ€™ve been proud to support them with licensing and canโ€™t wait to see where this one goes. Wishing the team huge success on this exciting releaseโ€”and looking forward to more great collabs ahead!