We congratulate Gaming Factory for launching their legendary game, Japanese Master Drift, on Playstation 5 on February 6, 2026. Their LinkedIn post reads: "Take on challenging mountain roads, visit Japanese legendary drifting spots in licensed JDM cars and immerse in the story about second chances told through manga pages. Explore an open world where every turn invites you to master the art of drift.

Let’s Drift!"

Click Here for the link to the LinkedIn post.

We had a great time exploring SEMA 2025 this year. Plenty of interesting builds, smart ideas, and a few surprises that sparked some good conversations with industry partners.

All in all, SEMA 2025 was a springboard — not just for fresh ideas, but for exciting collaborations ahead. Stay tuned — big things might be coming.

Some from the Fourwheels team had the incredible opportunity to visit the headquarters of Ferrari, Lamborghini, and Pagani on a team building event. From the precision of the workshops to the stunning design details, we got to see what true dedication to beauty, craftsmanship, and performance looks like up close.

Nothing beats witnessing world-class passion in action — we came back inspired and ready to bring that same energy into our own work and possible future projects.

Coming to SEMA 2025? Stefan Ruhle will be attending, meeting with partners and exploring the latest trends in automotive licensing. If you’re there too, he’d love to connect, talk shop, and maybe even share a few licensing ideas over coffee (or something stronger 🍸). Don’t miss the chance to connect — reach out to schedule a meeting!

Wanna drive one of the fastest cars in Driving Empire? Then you better get your hands on one of the two newest cars in the game: The Ultima RS Coupe and EVO Coupe are now available! Racers beware…anyone sporting this little exclusive number is going to leave you thinking you just tried to race in a go-cart.

We've have the pleasure of announcing a new partner: Ariel Motor Co from the UK. Ariel Motor is the automotive company behind the powerful and lightweight Atom and the equally powerful performance off-roader, the Nomad. Our goal is to bring their powerful on-road, off-road vehicles into the world of gaming. They will definitely bring a unique dynamic into every game they work with, and we hope to be a part of that.

Attending Gamescom 2025 was an incredible opportunity to connect with OEMs and innovative game developers from around the world. The event was buzzing with energy! I got to explore some of the latest gaming technologies and immersive demos and got to meet up with many of my contacts to exchange ideas and explore new collaborations. What stood out most was the unique mix of perspectives—hardware manufacturers sharing insights into the future of mobility and performance, while game devs showcased how creative storytelling and cutting-edge design continue to push the industry forward. There will definitely be some exciting new possibilities for partnerships ahead!

Let's meet up at Gamescom this year! 🎮

If you haven't already, make an appointment with Stefan, and he'd be happy to meet up with you. Otherwise he'll just come find you.

Stefan.ruhle@fourwheels.consulting

It was a pleasure reconnecting with our partners at Zenvo Automotive A/S at this year’s Goodwood Festival of Speed! The Aurora put on an impressive display on the hill - a true showcase of power and design.

Thanks to the Zenvo team for the warm welcome!

Fourwheels is excited to announce our presence at the Goodwood Festival of Speed, happening July 10–13 in West Sussex, UK. As leaders in strategic licensing and brand integration, we’re heading to Goodwood to connect with innovators across motorsport, automotive and lifestyle culture.

We’re eager to meet with manufacturers, brands, and creators to explore partnerships that drive meaningful impact—whether in real-world racing or digital platforms.

Let’s connect at Goodwood and explore how Fourwheels can help power your next big move in the industry.

About Fourwheels

We help brands and creators grow through smart licensing, integration, and collaboration. Learn more or contact us at stefan.ruhle@fourwheels.consulting.

Introducing 𝐒𝐡𝐞𝐥𝐛𝐲 𝐕𝐨𝐝𝐤𝐚 — a bold new spirit in collaboration with the iconic 𝘚𝘩𝘦𝘭𝘣𝘺 𝘈𝘮𝘦𝘳𝘪𝘤𝘢𝘯. Distilled 7x for unmatched clarity and balance, finished with a die-cast Cobra emblem, and built to honor Carroll Shelby himself.⁣⁣⁣

Fourwheels is proud to be the agency working with such an amazing brand with such amazing products. We are looking forward to further releases and partnerships with EOD.⁣

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝟏𝟎,𝟎𝟎𝟎 𝐁𝐨𝐭𝐭𝐥𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 | 𝐎𝐫𝐝𝐞𝐫 𝐁𝐞𝐟𝐨𝐫𝐞 𝐈𝐭'𝐬 𝐆𝐨𝐧𝐞!

Available for pre-order & DTC shipping now and select ABC Stores soon.⁣⁣ Visit https://lnkd.in/dKuestBV to learn more.

Precision. Legacy. Craft.

Big congratulations to Gaming Factory on the launch of Japanese Drift Master! 🏁

We’ve been proud to support them with licensing and can’t wait to see where this one goes. Wishing the team huge success on this exciting release—and looking forward to more great collabs ahead!